Denotation &

Denotation: the actual meaning of something without adding any developed ideas. Likewise a straight forward reading of what a picture mean. Signs work like denotation.

Connotation: the personal aspects of people’s views about particular issue or things. For example the extra linked meanings that go with the picture. Signifiers work like connotation.

Depicts-what is trying to show

denotation	connotation
Babies dancing	Advertising water giving you more freedom
Jumping	Having fun and entertainment
skating	Feeling young
Putting hands up	Becoming more physical
smiling	Experiencing more skills
playing	You could be more interactive with other people
skills	Effective for movement and exercising more

Marketing team fun people and enjoying yourself

denotation	connotation
Panda	Shows it has a increase strength
computers	It is better than working and technology can’t overcome it

practise shots

A diminishing experience were  hunting is natural.

•The prison show would be a close up at the black gates near the corridor going into the west block

•The facial expression for this person is that they would look much serious and cross and looking quite intimidating.

•the shot would be normally taken on a day that is dull and the weather is quite gloomy

•The person might be wearing a jacket or a jumper that shows that they are scary or might just be looking dangerous.

•Their eyes might be looking straight at you with the need of help

•The shot is a side shot which shows the hiding for identity by the prisoner.

•The environment is unsafe with a rubbish bin next to the area.

•middle aged kid looking angrily at the camera

•The weather is bad and the conditions aren't safe

•The background is a gate and the wall.

scenes in regent high school

Fantastic scenes in Regents High School

•Bird side view and a medium long shot which shows the actions a person is doing and therefore it includes an atmospheric feeling to the shot

•My shot is going to be in the quad outside with a person sitting on the benches staring up words.

•They would be surrounded by the contrasting light shadows (sun) on one side with the clean air drawing a cool feeling to the surrounding. In addition I have chosen this shot because it includes the benches the person and the surrounding. this shot is a mise on scene.

•The actor should be wearing a t-shirt and they are posing looking upwards into the clouds. Maybe wearing cool glasses. This shows a stereotypical person who is enjoying their views and managing to make their time worthy.

•I would definitely include a book because not only it would show that they are enjoying their time. It also shows their status and class in society as they have money. In this case they still manage to choose regents high school for their holiday.

•They are wearing jeans that are stylish. Their hands are leaning on the bench and their facial expression is happy and optimistic about their future.

•The colours that I would want to see are blue for the sky which shows the calmness atmosphere. The light yellow sun which shows that the weather is really nice and attractive.

•This shot would be taken in the left hand side further back near the corridor were student are making their way into the west block

•This show would be taken in a bright sunny day and the clothes are quite loose in away this shows that its particularly nice place to be as there's no pressure to impress. Their personality would be much more relaxed.

diffrent audience research

1)

Films- warner Bros. Walt Disney

Music- MMG,

Radio- BBC One extra

TV- BBC, channel 4 ESPN, sky sports

Print Magazine-OK guardian

Kiss extra and etc.

Video Games- EA SPORT, activation, naughty dog, Epic games, Hasbro

Record Companies- Virgin

2)

Walt Disney

Warner Bros

Universal

3)

Ofcom is the communication regulator they regulate the TV and radio sector, fixed line telecoms,

 Mobiles, postal services, plus the airwaves over which wireless devices operate.

4)

It is an audio and video compression standard that allows the storage of audio video files to be streamed over the internet or stored on media like CDs or DVDs.

5)

They do that over the interesting bits so as to keep it exciting in the Daily Highlights show. Otherwise all the juicy stuff would get around and less people would watch the 9pm show .And if that happen Channel wouldn’t make so much money of flogging advertising space.

6)

Most free websites make money by selling advertising on the site, Or either by the views to make their site known by the public.

7)

British Board of Film Classification.

8)

BARB is an acronym for Broadcasters Audience Research Board.

Technological convergence: is the tendency for different technological systems to evolve toward performing similar tasks. Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other synergistically

Cross media convergence: when an institution spread around multiple platforms.

Audience play a big role in business and advertisement. If people don’t like and don’t buy the products they wouldn’t make any money out of it so there is no profit made.

1960s Audience	2012s Audience
They all mainly listen to jazz  and classic rock music	3d TV
Music listened on radio	Social Networking
Read a big portion of the news paper	RnB music and pop more famous
Using the tape	New Brands (iPod touch)
Genres mixed together	HD TV
Space raids
Communication was poor	Much more technology usage to help transporting place to place.

The BBC Company needs the public to promote their programmes whereas the warner Bros use the use of advertisement to gain their money. Warner bros is run by a group of people. It is also globally recognised by people all over the world.

Many people contribute a lot to the internet such as uploading film or videos of their self.

Sometimes it can be putting your bank details and ordering stuff.

It could be the use of entertainment to playing games.

Posting emails and using the Social Network.

Conversations.

Web 2.0 allows us to share good or bad things through using the computer/ sharing information’s

A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators

examples of soap opra

•This is a soap opera because it shows us the different elements of the drama scene. For example there would be a fight  that continues to screw in our minds however some characters are made to act in a certain way to build the tension that than on foreshadows the same issue in the next scene. It is typical for the structure to be a never ending  scenario. It’s also a TV drama because it has some dramatic tensions between characters and then therefore the climax is prolonged to shock the audience. This soap opera is encouraged to be watched by a range of different age groups because it manages to show conflicts from many different viewpoints and can easily be related to real life issues that might be occurring to people in their life's.

stereotype

Stereotype

A stereotype is a thought that may be adopted about specific types of individuals or certain ways of doing things, but that belief may or may not accurately reflect reality. However, this is only a fundamental psychological definition of a stereotype. Within and across different psychology disciplines, there are different concepts and theories of stereotyping that provide their own expanded definition. Some of these definitions share commonalities, though each one may also harbour unique aspects that may complement or contradict the others.

For example  in the film industry many of the villains get stereotyped by the audiences.

Define stereotype

Chosen example

Give other example

Analysis it

Relate it to society tv dramas