Denotation &

Denotation: the actual meaning of something without adding any developed ideas. Likewise a straight forward reading of what a picture mean. Signs work like denotation.

Connotation: the personal aspects of people’s views about particular issue or things. For example the extra linked meanings that go with the picture. Signifiers work like connotation.

Depicts-what is trying to show

denotation	connotation
Babies dancing	Advertising water giving you more freedom
Jumping	Having fun and entertainment
skating	Feeling young
Putting hands up	Becoming more physical
smiling	Experiencing more skills
playing	You could be more interactive with other people
skills	Effective for movement and exercising more

Marketing team fun people and enjoying yourself

denotation	connotation
Panda	Shows it has a increase strength
computers	It is better than working and technology can’t overcome it